Joyatri Ray, is a social development professional with over 22 years of work on child protection, focusing primarily on child trafficking, child sexual exploitation and online child abuse in India and across South Asia with special emphasis on travel and tourism. She has been associated with Government, various non-government organisations to promote child protection as a priority in every country. Her work on Child protection issues in the context travel and tourism has been acknowledged by various government bodies. She has also served in UNWOMEN (formerly known as UNIFEM), with particular focus on human trafficking in travel and tourism. She has served as Director – Corporate Social Responsibility for ING entities in India. Presently, she freelances with varied organisations and corporate to develop child protection mechanisms as part of their policy and practice. She also mentors small and medium sized organisations on advocacy actions, strategy formulations and result oriented implementation plans to strengthen their fight against human trafficking. She also works with un-organised sector to raise awareness on gender relations and child protection issues and how they can ensure that their operations are not used to exploit women and children